Referrals are an exercise in trust

This is a message to startups worldwide – don’t ask for referrals from people signing up to a landing page with no information. Why on earth would I spend my personal “capital” referring my friends to your service when I don’t even know anything about it? That is just completely insane.

Let’s be clear – I’m NOT talking about websites that have a tour of the features and discusses what the company does or provides. If you don’t describe the features or show screenshots, you shouldn’t be asking for any of referrals. Referrals are an exercise of trust – you’re basically asking me to vouch for you to my friends based on.. what?

My rant for the day.